Clean and Clear is another primary project at Mirum Jakarta where I had the opportunity to witness the transition of C&C's style from a sweet and girly image into a more fearless and energetic portrayal of young women.
 

I admire their bold decision to drastically change their brand image, and honestly, I find the new look more attractive and cooler than the previous one.
 

My biggest challenge in this project was to blend their new, brighter, and bolder style with a touch of 90s vibes and create a cool image post without making it look tacky.